context ad
October 29, 2008
The next method of the internet advertising is context ad. Nowdays it is one of the most popular ones. What is it?
Let’s explain that with an example
Contextual advertising is when ads are delivered based on the content of a Web page being viewed, usually in an automated or semiautomated manner. The ad system “sees” you’re viewing a page about travel. It knows this by examining words on the page or other factors. The system then delivers a travel-related ad. That’s the “contextual” part. The travel ad fits the “context,” or subject, of the page.
