NB

Maybe this reason is my favorite in all the blog story:

Weblogs are restoring trust in the relationship between audiences and the media. As partipatory media, they empower and enable audiences to participate actively in the media dialogue around them (Blood, 2003). She argues that in today’s society we are pummeled with data and with spaces an time in which it reflect, audiences will be left only with their reactions. Weblogs transform writers to readers and audiences to public, consumer to creator.

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