But let’s first look at the classic determination

Recommendation systems are programs which attempt to predict items (movies, music, books,news, web pages) that a user may be interested in, given some information about the user’s profile. Often, this is implemented as a collaborative filteringalgorithm.
Recommendation systems work by collecting data from users, using a combination of explicit and implicit methods.
Examples of explicit data collection include the following:

• Asking a user to rate an item on a sliding scale.
• Asking a user to rank a collection of items from favorite to least favorite.
• Presenting two items to a user and asking him/her to choose the best one.
• Asking a user to create a list of items that he/she likes.

Examples of implicit data collection include the following:

• Observing the items that a user views in an online store.
• Keeping a record of the items that a user purchases online.
• Obtaining a list of items that a user has listened to or watched on his/her computer.

The recommendation system compares the collected data to similar data collected from others and calculates a list of recommended items for the user. Several commercial and non-commercial examples are listed in the article on collaborative filtering systems.
Recommendation systems are a useful alternative to search algorithms since they help users discover items they might not have found by themselves. Interestingly enough, recommender systems are often implemented using search engines indexing non-traditional data.

1. Mobile marketing
2. Personalized recommendation systems
3. Video ads
4. Online games and virtual worlds

For example this one was dedicated to the olimpic games:

As explained on the BBC website, the animated sequence, based on the classical Chinese novel, “Journey to the West”, has been produced by Damon Albarn and Jamie Hewlett, the men behind virtual band Gorillaz. It will feature on TV, radio, web and mobile, introducing coverage of the Games on BBC Sport – the Olympic broadcaster in the UK.

Banner advertisements have become commonplace and marketers have noticed their effectiveness for direct response fading significantly over the years. People don’t respond to them as they once did. At the same time, interruptive or intrusive practices — like pop-ups (define) and free iPod giveaways — have subsided, giving way to a more mature approach to banner advertising. If direct-response advertisers seek results in today’s landscape, they must step up their game to make an impact. This can be accomplished a number of ways including jazzing up creative executions with Flash or video components in unexpected ways. But is this truly enough?

Fact is, the online space is irrevocably crowded. This works out well for us agency folks because it’s our job to carve out a niche for clients and serve their messages to their intended audiences. This keeps us on our toes and sometimes at the office late at night. However, when crafting eye-catching campaigns, advertisers must resist the temptation to take them over the “smoke and mirrors” threshold to a place where users can no longer link the message back to a brand. If it gets to that point, the question then becomes: you’ve got their attention; now what?

Direct Response and Video Banner Ads

To cut through the online clutter and elicit valuable user information, marketers must integrate direct-response platforms into banner advertisements. Sparked by the lure of video ads, these banner ads have built in data collecting components and back-end analytics, so advertisers can generate actionable data for clients that can directly translate into online or offline sales. While this concept has been kicked around for a while, marketers have struggled with merging the utilitarian lead form with enticing creative within the confines of standard banner sizes. By marrying the appeal of online video with the lead-generation abilities of direct-response tactics, marketers can have the best of both worlds.

Part One: Video

Video content stands out against static text and images, so if marketers can incorporate video into their banner advertisements, they have a better chance of reaching users. Another way advertisers can maximize their video banners is to make certain it reflects larger campaigns and corporate branding. With video, it’s easy to go overboard when crafting an attention-worthy campaign. And when an ad gets too creative or too far out there, users have a hard time deciphering what they are supposed to do, where to go, or what to buy. Creative executions needs to be unique while staying relevant and branded.

Part Two: Direct Response

The direct-response component of this equation works best in the middle or at the conclusion of a video stream. If placed in mid-roll or after a teaser, consumers sign up so they can watch the rest of the video. Used at the end, consumers have a better understanding about what they are opting into — which can help marketers ease them into completing a form because most people are wary about doling out personal information.

Future of Video Banner Ads

The online competitive arena isn’t going to get any less crowded anytime soon. Sure there may be less money to go around and every dollar spent will be scrutinized, but consumers are online and advertising will follow. Online video will continue to be a part of this space as well. As consumers become more accustomed to video ads, marketers will have to explore additional ways to get their message out. Integrations like direct-response video banner ads are one way that advertisers can make the most of every placement because it translates what has worked in the past into where the space is going. And it affords marketers the leeway to be a little creative while they’re at it.

Weblogs are restoring trust in the relationship between audiences and the media. As partipatory media, they empower and enable audiences to participate actively in the media dialogue around them (Blood, 2003). She argues that in today’s society we are pummeled with data and with spaces an time in which it reflect, audiences will be left only with their reactions. Weblogs transform writers to readers and audiences to public, consumer to creator.

maybe it can be represented in the best way by corporate blogs.

Blogging has revolutionised the relationships audiences have with the media, particularly in the journalistic arena. Traditionally the media has been an entity in which the large majority of audience is passive. Information is disseminated and the audience simply consumes with little avenue for comment or analysis.

Greg Ruggerio in Rushoff’s Media Virus says, “Media is a corporate possession…You cannot participate in the media. Bringing that into the foreground is the first step. The second step is to define the difference between public and audience. An audience is passive, a public is participatory. We need a media that is public in its orientation.� (in Blood, 2002).Blood argues that by writing a few lines everyday, webloggers began to redefine the media as a participatory endeavour (Blood, 2002).

The main stream media has a tendency for fast paced news story cycles with even big stories gone in 48 hours (Lasica, 2003 ii). Blogging allows for slower reflection, analysis and discussion of stories with important angles revisited over again. Independent journalists such as Andrew Sullivan and Doc Searls state the weblogs afford greater credibility and authority in the eyes of readers. The perception that journalism equals accuracy is changing, with the emphasis shifting towards integrity, passion and genuineness. Lasica (2003, ii) states weblogs and a commitment to open dialogue instill trust in the relationship between news media and audience. Blogging is repersonalizing the relationship between journalists and their audience. Blogging has allowed for journalism to become a process ans not a static product. Blogging has allowed the fostering of community where audiences let go of the role of passive audiences and become empowered and interactive.

Gillmore (2003) argues that blogging has allowed a decentralization of the journalistic process. New technology and innovative ideas are changing the nature of journalism in the new century. This new form that allows audience interaction has created exciting possibilities for those consumers, unsatisfied with today’s product and newsmakers. This is well illustrated by the reporting during the Iraqi war.

Christopher Albritton, and other independent journalists, went to Iraq to do their own coverage of the war via weblogs. This experimental form of transaction journalism is a way in which weblogs are helping to expand the boundaries of journalism. Albritton, a former reporter for The Associated Press, asked his Weblog readers to finance a trip to Iraq at the outbreak of hostilities there. Some 320 people donated more than $14,000 and helped him launch Back-to-Iraq.com (Lasica, 2003, ii).(Click here to see albrittons )

Weblogs are restoring trust in the relationship between audiences and the media. As participatory media, they empower and enable audiences to participate actively in the media dialogue around them (Blood, 2003). She argues that in today’s society we are pummeled with data and with spaces an time in which it reflect, audiences will be left only with their reactions. Weblogs transform writers to readers and audiences to public, consumer to creator.

“Weblogs may not be the panacea to a media-saturated culture, but they may be one antidoteâ€? – Rebecca Blood 2002

But be aware of looking like a spam. Most mail boxes are able to filter it.

Some more information about cost efectiveness can be read here:

Opt-In simply means that someone has asked to join a mailing list. With some exceptions, you must have permission to send someone commercial email, or you risk breaking the law. If you insist upon sending unsolicited commercial email, then your online e-marketing future will be bleak, and probably short-lived. Spam complaints from unhappy recipients can get your web site shut down, and even land you in jail, or facing stiff fines, if you have failed to follow the law when doing your mailings. On the other hand, if someone “opts in” to your list, and you have a record of it, then you have their permission to send them commercial (i.e., business oriented) email. To remain in compliance with the law, you must still include a valid “unsubscribe” link and a valid physical mailing address in your emails, and follow a few other guidelines (for example, avoid misleading subject lines), but in essence you are free to conduct targeted direct email marketing campaigns. It takes time to build an opt-in list, but the advantage is that people are already interested in what you have to say and/or what you sell. Your opt-In list will contain the email addresses of people that have asked to be informed about new things related to certain subjects or topics, or will consist of “opportunity seekers” who have filled out a form on your website, asking for more information about online business and related subjects. That is exactly what you want, because now you have a targeted audience of people who want to hear what you have to say. Building an opt-in list sounds impossible if you don’t have your own web site, or yours is a low traffic web site (like most web sites!). Guess again. You can pay services to generate co-registration leads and get those newsletter subscribers for you, or you can buy opt-in leads , if you just want to develop a list to send promotions to. Be careful who you deal with, especially when buying leads. Cheap leads from vendors who do nothing but resell “harvested” email addresses can get you into a lot of hot water in a hurry, especially now that spam is illegal, and spammers can be subjected to some very stiff penalties. On the other hand, if you deal with a reputable vendor you can build a good opt-in list of either opportunity seekers or newsletter subscribers quickly. The money spent will come back to you in time, in terms of increased sales of your product. I maintain a list of high quality leads useful for targeted direct email marketing strategies. You can’t go wrong using any of these sources, and several offer you the chance to make some money in the process. You can also buy leads directly from me. I have developed my own high-quality sources for co-registration leads, and sell business opportunity leads. Email marketing is a strategy that is extremely cost effective, but the same time it can prove disastrous to a company’s image. So follow the above tips and avoid any ‘rise to fame fast’ methods and we are sure you will be on the safe list. Good luck on your email marketing campaign.
]]> http://adfuturum.wordpress.com/2008/11/19/spam-or-newsletter/feed/ 0 adfuturum http://adfuturum.wordpress.com/2008/11/11/tvinternet/ http://adfuturum.wordpress.com/2008/11/11/tvinternet/#comments Tue, 11 Nov 2008 18:56:30 +0000 adfuturum http://adfuturum.wordpress.com/?p=25 ]]> We can never forget about the fact that different media may not only exist parallel to each other but also convergated. One of the most prospective examples is Internet television.

In Russia we have The first professional TV called Russia.ru and a number of channels dedicated to some narrow subjects like PCgames, opposition politics (grani.ru) and so on. Also videoblogging is one of the perfect examples of media combination.

Recently a good kind of subscriotion(NB! Good advertisement!) was found in my e-mail box. It was about Internet-TVnamed MadChill.

NEW YORK, NY, (November 5, 2008) – MadChill Productions, Inc.
introduces MCTV (www.madchill.tv), a broadband news network
integrating nine channels of original programming into a new
generation of web media content that will bring users and members
greater access to various professional fields and opportunities.
Scheduled broadcasts include seven seasons of Fashion Week in New York
City, coverage from the third presidential 2008 debate, international
conferences at the United Nations headquarters, and behind-the-scenes,
A-List celebrity exclusives.
           MadChill.tv is a new-age video network for the “emerging
professional,” covering entertainment, political, and business news.
MCTV broadband news channels will be updated daily and is absolutely
free to join. The website allows people to network utilizing
individual media profiles, where industry professionals can upload
media, such as actors’ demo reels, original music compositions,
performances, and any piece of media to promote their respective
careers. Professional “Groups” or business profiles, can also be
created and used to share marketing media, sales media, and video
press-kits with the entire on-line community.

Additional information
about MadChill.tv may be obtained by e-mailing:
controlroom@madchill.com

###

About MadChill.tv

MadChill.tv or, MCTV, is a broadband news network with nine original
programming channels combined with a social networking platform for
business and professional development. MadChill.tv provides members
with the opportunity to build a professional multimedia profile and
interact with people in a variety of specialized fields.

“The major trend the Internet revolution is facing highlights social
networking and emerging media technologies. MadChill Productions, Inc.
has merged these two concepts in the development and launch of MCTV
(www.madchill.tv), a well organized broadband news and networking
outlet made readily available at no cost to the on-line global
community,” says Michael Raspantini, President, MadChill Productions,
Inc. MCTV, was created and developed by Michael Raspantini, who has
been producing original film and video content since the early 1990s
in Long Island, NY. “The launch of MadChill.tv’s  marks the beginning
of an emerging media platform which will in part change how and where
people connect to news,” says Raspantini.

About MadChill Productions, Inc:

MadChill Productions, Inc. is a full service film and video production
company. From production through post-production to DVD duplication,
MadChill Productions is a “one-stop shop” for all of your audio/visual
production needs. More information can be obtained directly by calling
our office 24 hours a day, 7 days a week.
What Does “MadChill” Mean?

The phrase “MadChill” originated in Long Island, New York in the early
1990s. This slang vernacular is translated by the Urban Dictionary as:
“extremely good,” “the best” and “to show strong approval (for
something).” MCTV (www.madchill.tv) can be recognized as the  “good
news” broadband news network, broadcasting positive messages to
influence the masses around the world.